I am currently consulting and collaborating with global automotive and mobility companies on topics related to UX strategy, technology road-mapping, innovation process, culture and more. These include OEMs, Tier 1 & 2 suppliers, software integrators and start-ups.
Formerly, I managed the Interaction, Ergonomics and Human-Machine Interface (HMI) teams at Ford Motor Company. This included the coordination and mentoring of many professional disciplines as well as guiding the design and development of interactive vehicle systems. These include all interior and exterior physical and digital Interactive human touch-points for all segments of global vehicles. This is a collection of a few favorite Ford and Lincoln vehicles upon which we had significant influence.
Through the synthesis of emerging technologies, consumer understanding, and thoughtful physical and digital design, my team ensured that consumer interaction with Ford vehicles was easy, clear in use, smart, meaningful and safe.
Beyond what you can see and touch, our influence extended to driver profile management, all levels of driver assistance, drive modes, mobile app and service integration, input modalities, remote vehicle control and all function and control logic, flow and multi-sensory feedback.