Beyond the studio and boardroom, I am a college educator, mentor, and frequent speaker – sharing insights on innovation, UX, storytelling, and design with the next generation of leaders and transformation companies.

Throughout my years of professional practice and continuous learning, a few fundamental principles have emerged that define much of my philosophy, work and actions. 

My hope is that these grounding principles will provide insight and consideration to those that seek to navigate and thrive in the disciplines of Design Research, Strategy, Product / Service / System / Brand & Experience Design. 

This is a fluid list and I reserve the right to adjust and enhance it over time.

Thanks to the many that have influenced and lived these experiences with me.

My work spans digital business strategy and applications for over 30 Fortune 500 companies – driving measurable results through innovative design, enterprise-wide process, and business model transformation. My advisory and consulting work has given me a unique perspective on the automotive and mobility technology landscape, providing me with global OEM, supplier, and tech company exposure to the latest innovations and long-term strategic opportunities. Success, to me, is not just about delivering breakthrough experiences – it is about measurable impact to client growth, customer value, and long-term brand partnerships that endure.