Parrish Hanna
User Experience Design Consultant, Advisor, & Collaborator
ON VEHICLE SYSTEM DESIGN
I advise, consult and collaborate with global automotive and mobility companies on topics related to UX strategy, technology road-mapping, advanced design & interaction, innovation process, culture and more. Clients include OEMs, Tier 1 & 2 suppliers, software integrators and start-ups. Additional consulting and advising happens with a handful of companies at the intersection of mobility and outdoor adventure. Read more about that here.
Prior to becoming an automotive consultant, I managed the Interaction, Ergonomics and Human-Machine Interface (HMI) teams at Ford Motor Company. This included the coordination and mentoring of many professional disciplines as well as guiding the design and development of interactive global vehicle systems. These include all interior and exterior physical and digital Interactive human touch-points for all segments of global vehicles. This is a collection of a few favorite Ford and Lincoln vehicles upon which we had significant influence.
Through the synthesis of emerging technologies, consumer understanding, and thoughtful physical and digital design, my team ensured that consumer interaction with Ford vehicles was easy, clear in use, smart, meaningful and safe.
Beyond what you can see and touch, our influence extended to numerous additional systems - like driver profile management, all levels of driver assistance, drive modes, mobile app and service integration, input modalities, remote vehicle control and all function and control logic, flow and multi-sensory feedback.